True for Now is built in Munich & Cologne, Germany – by the team behind Kiss my Neon.
A brand, creating slow drops with real intention. Every piece ships from Germany.
We're a right now brand. Every chapter connects to the next and each one says: This is who I am for now. It might change. It probably will. That’s not a flaw. That’s TRUE FOR NOW.
It’s for us – the people who are really good at being lost. And who’ve made peace with not having it all figured out. We make chapters, not collections. And whatever phase you’re in – there’s space for it here.
We’re interested in right-now identity.The thoughts, feelings, aesthetics and in-betweens that feel like home one week and weird the next.
TRUE FOR NOW exists to hold space for all that. For things that shift. For truths that don't need forever to matter. For soft chaos. For clear moments. For questions we can’t find answers to yet.
Some moments feel temporary. Some stay longer than we expect. TRUE FOR NOW is built for both — wearable reminders of where you are, right now.
